Marketing Strategy

Call or text us today for a free consultation: (770) 823-4159


Bright Arrow Marketing is an Atlanta-based firm providing marketing strategy and communication consulting, writing, and coaching. We serve clients of all sizes, but have a passion for helping sole proprietors and small to medium businesses identify target customers and then develop and implement strategic marketing plans focusing on penetrating new markets, building brand equity, and maximizing customer satisfaction and loyalty.

Bright Arrow Marketing is the safe, smart choice for your business.

We listen. We get to know you, your goals, and your business.

We take an efficient, results-oriented approach. We’re business people like you. Our focus is generating customer response and building satisfaction and loyalty. We won’t waste your time and money on tactics that are flashy but do nothing to move the needle. We favor compelling over “cool” every time.

We’re seasoned experts. With over 25 years in this business, we have broad expertise, and access to a team of best-in-class professionals for additional support when required. Our diverse industry experience spans business-to-business, business-to-consumer, professional services, and not-for-profit.

We make the process easy and flexible. We’re easy to work with and won’t ever make you feel intimidated or pressured.


About Polly Hyatt, Principal Consultant

Polly began her career in sales in the Atlanta market with Kraft Foods. After progressing through several corporate sales and marketing positions with subsidiaries of FedEX, Kodak, and Fuqua Industries (now Actava Group), she launched her consulting business in 1992. Polly’s diverse industry experience includes e-commerce, retail, professional services, wholesale distribution, telecommunications, biotechnology, utilities, medical technology, energy trading, consumer products and services, construction supply, water treatment, banking, and not-for-profit.

Polly has authored several articles for nationally distributed sales newsletters and frequently provides support in coaching marketing teams and designing and delivering marketing training workshops. She holds an M.A. in English from the University of Alabama and an MBA in Marketing from Georgia State University, and is a member of Toastmasters International. Her community involvement centers around organizations involved with special needs children. She is the former Chair of the Tuberous Sclerosis Community Alliance of Atlanta-North Georgia and a member and volunteer with Parent to Parent of Georgia and the Autism Society.